Crafting a logo is a process which takes care and attention to detail; ideas germinate and evolve with exploration. Understanding the market it lives in positions the brand clearly before we begin work.
The design comes from taking the time to get to know our client and what they aim to achieve with their brand. Each logo is carefully designed so it is bespoke, smart and captures the essence of the brand. Often, we take logos which have become tired or old fashioned and reinvent them. In these circumstances, is remains critical to show that the brand has evolved but still holds on to its historical roots.
Our job is to communicate the heart of the business and what it means to their consumers.